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metaNG
MetaSearch Integrations have become pretty popular and are a complementing usefully the electronic distribution landscape of a hotel, and even more so, since via MetaSearch the hotel direct channel is reinforced well, plus hotels are owning the booker (i.e. for future marketing purposes, and not any intermediary).
metaNG Service Details
Costs
Terms of metaNG
metaNG Integration to all currently supported MetaSearch platforms and:
Distribution of price and availability
Distribution of CPC-Budgets
metaNG re-direct of bookers from MetaSearch platform to bookNG booking engine
metaNG Performance Dashbord display
metaNG includes personal service for the daily optimisation of CPC-Budgets, and serves according to hotel targets available by:
MetaSearch platform performance
Source-Markets (countries)
Strategy (i.e. Display position #1 or #3)
All future MetaSearch integrations are included
TripAdvisor is meanwhile displaying 300+ technology suppliers, offering hotels integration to TripAdvisor (and usually further meta-platforms). Surprisingly, a small survey across reference hotels that are listed on TripAdvisor technology partner pages are often not bookable, in fact searching those hotels via google discloses that >75% of all these hotels are not available via any meta-platform through their own channel.
Why is that so?
It could well be that the simple submission of price and availability to MetaSearch platforms is just not sufficient. Because the MetaSearch business model charges per click (CPC), hotels are only listed if they inserted a budget for CPC. So if no budget applied, no display on MetaSearch, and also no re-redirects to the hotel local booking engine.
Of course, it is possible to manually maintain CPC budgets in the back end of MetaSearch platforms. But actually what would be needed is some kind of a channel manager system for central CPC budget management. And equally important, it is useful to manage CPC budgets on a daily basis. This is not a set it and forget it task. Specifically, if hotels are interested in achieving superior ROAS.
metaNG integrates all the above requirements.
metaNG connects the bookNG booking engine to a variety of MetaSearch-Systems and updates price and availability to them. metaNG re-directs bookers as qualified leads from the meta-partner to bookNG booking engine and displays exactly the offer that the booker initially searched for on the MetaSearch platform. In the metaNG backend works a central dashboard that displays in real time the active MetaSearch systems, their allocated budgets and current performance. metaNG furthermore is a personal service that allocates and optimizes daily either with reference to budget performance or to hotel booking pace performance. By doing so, hotels are allocating their budgets only where needed and where aplicable to achieve targeted goals (example: why spent CPC budgets when a hotel can be sold out anyways and without CPC spent).
metaNG supports so far these fine MetaSearch platforms:
⦁ TripAdvisor
⦁ Google HPA
⦁ Trivago
⦁ Kayak
⦁ Kelkoo
⦁ Wego
Coming soon:
Skyscanner – mundi travel – hotelscombined
